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Welcome to the TicketSolve Blog, where people come to talk shop and take stock. Regardless of which system you use, if you need to talk tickets, this is the place to do it.

Developing your online brand 19Jan11

Branding is everything visual on your website, from the tone of voice in which you write your copy, to the pictures you choose to illustrate it and, of course, your logo. Each of these aspects by itself gives your customer a small clue as to your business – are you casual and friendly, big and corporate, or community driven?

Online branding is normally derived from real-world branding, where a venue or promoter may have a long-standing visual presence. This is fantastic, and provides continuity between your different business arenas, but it is rare that a brand can be copied over in its entirety without some tweaking for web, whether it’s a reformatting of the logo for website use or adjusting your copy to appeal to an online audience.

Once you’ve made these adjustments and developed your online voice, it’s crucial that this remains consistent across your website, as this offers a sense of continuity and security to your client. It’s especially vital during the booking process, as this gives customers peace of mind that they are buying direct from you, their chosen retailer, and not some booking agency or third party.

Consequently, any integrated box office solution you choose to outsource should be an effective white label for your business, allowing your brand to develop across every aspect of your site. This strengthens your identity and ensures that the brand you worked so hard to create is front and centre at the moment of purchase, strengthening your relationship with the customer.