Ticketsolve

Background: Royal Court Liverpool is one of Liverpool’s most successful longest running theatres; they offer a range of long running plays and one off shows. Past one-night performances have seen the likes of Joan Rivers, Russell Howard, Dylan Moran, Simon Amstell and Ben Elton,In recent months they have seen a long run of successful plays which have brought more than 250,000 people through the doors. Smash hit comedies like Brick Up the Mersey Tunnels and Lost Soul have sat side by side with brilliant dramas and rocking musicals like Misery and Eight Miles High. They have also been able to showcase work from legendary writers like Alan Bleasdale, Jim Cartwright and Willy Russell. . The Downstairs Bar showcases the finest selection of comedy every Thursday, Friday and Saturday for Rawhide – their resident comedy club.

Issue: Royal Court Liverpool required a premium online purchasing experience affording them the opportunity to up sell and cross to their customer base. Royal Court Liverpool also demanded that the solution help forge a closer relationship with both the existing member base and a new audience, enabling sales traffic through inbound calls, physical and on-line sales.

Solution and Results: Ticketsolve was able to develop a dynamic online purchasing experience for their large audience base. Flexibility in tactical marketing contributed to the highest box office revenue to date. Online sales increased from 20% to 50% while reducing programming and reporting time by up to 70%.