How do your customers buy tickets?
Modern life is all about flexibility and independence. Customers want to make buying decisions in their own time and then make their purchases at a time and place of their choosing – in person, over the phone or via the internet. Venues must provide multiple avenues of access in order to stay competitive.
As with any multi-pronged strategy, the complications begin when you try to keep everyone informed. Mistakes such as double booking, happen when there is no central hub processing all your ticketing information from your various sources. This is where integrated box office solutions come in.
Integrated box office solutions are able to integrate all ticketing portals into one remotely accessed kiosk. This means that no matter where you are or what you are doing, as long as you have an internet connection and a password, you can instantly check how ticket sales are progressing. The system will provide information on ticket sales via all methods – even external ticketing agencies.
This level of flexibility gives you the freedom to expand your box office as you wish, introducing new purchase methods as you see fit, with no concerns over feeding them into your existing system. So if you’re looking to expand your business, amalgamating your box office into one central piece of software could be the first step.