Reach out to maximise sales
Any consumer facing business is going to feel the pinch right now, especially after a harsh budget forced disposable incomes to an all time low. Consumers in Ireland are feeling the pain and discretionary spending is certainly not what it once was – as a result, pre-sales are a tough sell for event organisers, who are having to work harder for less.
However, there are solutions and techniques available to event managers and organisers to help boost sales. Today, one of the best levers at the industry’s disposal is technology, which is why choosing the right ticketing provider is so critical. Also, if a box office solution already exists with an organisation, it’s time to question whether or not it’s doing the hard work for you, and whether or not it is working in tandem with a sales and marketing strategy. If it’s not, the next question is “why not?”
Managers should be focusing on market trends and ensuring that their ticketing solution is up to the task of facilitating customers on platforms that they’re used to and understand. For instance, if your ticketing solution doesn’t have the capability to engage users on social media or on mobile devices then opportunities to maximise sales are immediately lost – in fact, according to a report released at the 2012 AMA Conference, 14% of all web traffic is now generated through mobile devices and growing all the time. Your customers are there so you should be too.
So, you need to know how you can implement a first-rate system that you can trust quickly, easily and cost-effectively. That’s where TicketSolve can help. Our Facebook Integration feature allows our clients to promote their events through social media, as well as making your system accessible on mobile devices. Given that more and more consumers are adopting mobile devices, it’s crucial that event organisers react accordingly and ensure that visibility of events is widespread on platforms that matter most. You can even encourage your customers to share your events on their own Facebook and Twitter pages, and allow them and their friends to purchase your tickets on Facebook without the need to go back and visit your website. TicketSolve’s Facebook Integration feature and iPhone App makes life easier for you and your customer, but most importantly, both features offer exposure to groups that you may not have been reaching previously.
Contact us today and find out how we can help you maximise your ticket sales revenues and broaden your reach.