Our blog is where we share our thinking, tips and experience in ticketing, arts, ticketing software, festivals, events – everything we are passionate about. We’d love to hear from you too, so have a read and share!
The idea of a digital driven organisation is common in many industries today. But would you count your arts organisation in need of a digital revolution? In this post we'll look at how to enable your entire organisation to think digital and embrace data.
Dark social, a term coined by Alexis C. Madrigal, senior editor at The Atlantic, refers to the social sharing of content that occurs outside of measurable analytics programs. Think sharing via online chat or email, rather than shared over a social media platform - that is dark social.
While growing and finding new audiences is at the forefront for arts marketers, so too is keeping the audiences you have. Loyal customers account for only 20% of total customers, but are drivers for 80% of revenue - and customer retention is certainly less expensive than bringing on new customers. With that in mind, we are going to look at how Ticketsolve can help you identify lapsed customers and welcome them back.
As we’ve been exploring the AMA’s theme of Future Now this week, we’ve been looking a lot at practical applications, conversions, case studies and getting to grips with data driven thinking. But we’ve skipped a big part of the future picture . . .who are our next customers and what are they like? Today we are going to take a peek into Generation Z - the audience of the future (and maybe even one of your audiences now).
So far in our Digital A Day bonanza we’ve looked at some practical ideas you can do to get started on getting future ready with data. We’ve looked at a great example from Leicester Square Theatre on driving conversions online - and ensuring you are mobile ready. Today we’re going to back up a bit and look at the bigger picture. How do we really embrace data driven decision making and why it is important for our future organisations.
Yesterday we looked at some practical steps you can take to help boost your online conversions through your data (if you are a Ticketsolve customer we have some great integrations to help you). And while data is of course critical, the foundations of great conversions is a great customer journey - and ultimately - a show page that converts the “intent to buy” into a “buy”. Today we are going to take a look at a great example of a forward thinking online show page.
As part of our sponsorship of AMA Digital Marketing conference next week, we will be sharing some digital and data driven tips, tricks and thoughts over the coming week. If some of these sound familiar don’t be too surprised: we are data mad over here, so we have been talking data for a long time now! We are incredibly excited about this year’s theme of Future Now; a near and dear topic to us Ticketsolvers. So here is our first share: Data, Online Conversions and Ticketsolve Integrations.
Your customer relationships define who you are as an arts organisation - and importantly - how you are perceived. We know you strive everyday to inspire, motivate, and inform your audiences through arts and culture; they value you. But do they really know how much you value them? In this post, we’ll look at the big and little ways you can thoughtfully give your customers the appreciation they deserve.
A great show doesn’t materialise out of thin air. As anyone in the industry knows, each move is calculated well in advance. Long before an actor utters any lines, there are writers and editors who manage the script. Before a performance artist hits the stage, there are choreographers and countless hours of practice. There are loads of others supporting the production and making sure everything goes smoothly. Running your box office is much the same; your team members play the starring role, but they need support, tools and practice in order to do their part to make the theatre successful. This blog is designed to give you and your venue a few ideas, so you can implement best practices that will keep your seats full and your revenue climbing.
The box office. Probably the most important cog in the wheel of any arts organisation, festival or venue. If you sell tickets - the box office is at your core. Given the importance of the box office, your box office agents, or staff are probably the most vital staff as well (just don’t tell any techies that ;) . Box office staff are the link between your organisation and your customers. And without customers, you have a bit of a problem.
Get in touch today to organise a free demo and see how Ticketsolve can help you grow your business.
