Digital Marketing and
Content Specialist

About Ticketsolve – Driving Success for Arts, Culture and Heritage Organisations

Ticketsolve is a ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations, with a reputation as a valued strategic partner to our customers that has built up over the past 15 years. More than 345 members of the Ticketsolve Community have put their trust in us as their preferred partner. 

Ticketsolve is a continuously evolving platform that supports arts, cultural and heritage organisations in all areas of ticketing, marketing, CRM, fundraising and memberships. Helping organisations reach their goals, whether that means increasing sales, strategising marketing, improving audience development, kickstarting fundraising, and everything in between, our team is always there to lend a hand. 

Our passion for the arts and our commitment to our customers means we are ambitious and results-driven, but also value collaboration. Over the last 15 years we have developed a dynamic, user-friendly box office, CRM, fundraising and marketing solution, which has been shaped by our Community of users. More than ever, the industry is looking to technology to aid and simplify sales and access to both online and in-person events and Ticketsolve is at the forefront of that software revolution.

About The Role: Digital Marketing & Communications Specialist

We are excited to be growing our team by introducing this new role that focuses on the digital efforts and future endeavours of our company. We’d hope to work closely with you over an extensive period at Ticketsolve and support all stages of your career progression. The role is an important part of our sales and marketing mix, and as key relationships are fostered over time, the role will adapt and grow accordingly. 

While you will be instrumental in defining and developing some of the projected milestones, the chosen candidate will have demonstrated the following essential skills, knowledge and experience: 

Responsibilities & Core Duties 

• Assist in the development and implementation of the company’s brand strategy in the UK and Ireland through creative campaigns and digital outbound initiatives. Ensuring all endeavours are aligned with Ticketsolve’s mission. 
• Meet weekly and quarterly sales and marketing targets and metrics (don’t worry, we don’t ask the impossible but we get motivated by stretch objectives). 
• Overseeing and developing marketing campaigns closely with the Head of Sales & Marketing. 
• Writing and proofreading creative copy to ensure our high standards are adhered to. 
• Working on asset creation and design elements to support our copywriting, enhance our website and promote our initiatives such as The Ticketsolve Academy sessions, Ticketsolve events, new product launches and other important messaging. 
• Coordinating external digital marketing activity to promote the Ticketsolve Community and our organisation’s culture including updating our website, drafting and publishing blogs, and diving into our social media channels when required. 
• Monitoring activity and analysing our data analytics within our CRM and other tools.
• Supporting the preparation and execution of our company events such as workshops, the Ticketsolve forums, and industry promotional activities. 
• Creating long-term relationships with prospects and focusing on prospecting outbound leads and qualifying them before handing an account off to the sales team. 
• Staying on top of industry ticketing trends and identifying methods to become involved in a wider narrative within the sector. 
• Updating our database is a core responsibility for this new role. You will be responsible for managing and maintaining the database and ensuring the growth of our marketing lists each quarter. 
• Budgetary responsibilities on digital advertising spend. 

• Responsible for creating high-level strategic alliances with other organisations within the arts, culture and heritage domains.

Candidate Specification

We’ve identified some qualities and motivations that we believe are important for this role. Consider them a few starting points to give applicants a feel for what we’re looking for from our newest team member. 

• Relevant digital marketing experience is desired. Ideally, we are looking for someone who has either a qualification in digital marketing or who has industry experience working in a digital role and we’ll work with you to enhance this knowledge if new challenges excite you.
• Excellent presentation skills. You don’t need stage experience, but storytelling is an important aspect of this role. We believe in capturing the engagement of prospects, not demanding it! 
• Knowledge and experience of Hubspot or similar CRM systems are desirable. You might also like to use other systems, and we’d be keen to hear from anyone who likes to have fun with digital tools and apps. 
• A fail-fast mentality and a data-driven approach. At Ticketsolve we brainstorm bold ideas that when executed, set us apart from the competition. However, we know that every good idea can be a great success so by failing fast and looking at data, we know when we need to pivot or change direction. Reporting and analytics skills through Google Analytics, Libsyn & Spotify (for our podcasts etc), website analytics and Hubspot or CRM reporting experience is a real benefit. 
• Experience in working with Canva or other design tools (photoshop, illustrator, adobe etc.) is a big benefit. We’re looking for an individual who understands the importance of design and copywriting and who can make both works on and off a screen. The key design duties look at landing pages, social media assets, blog headers, Ticketsolve whitepapers, case studies and much much more! 
• Can-do attitude, drive and ambition. We want you to be happy every day at Ticketsolve but some days will be more challenging than others so we are looking for someone who is willing to jump over hurdles with us to get to the end of the finishing line together. 
• Excellent literacy skills, including copywriting and attention to detail. No strings undone, and no typo unnoticed! You’ll be supported here by our Head of Marketing, but it’s important to enjoy copywriting, puns and poetry (you might want to look at our Twitter profile if you’re still reading this description😉)
• An awareness of the importance of time management skills and prioritising tasks. Time is our most valuable asset, and we believe in making the most of it! 
• We’re a blend of hybrid and remote colleagues so working online with your team means bringing a different kind of energy. If you are working from home, you need to be highly self-motivated, adaptable and enjoy all dynamics of teamwork. 
• Project management skills will support the successful candidate to jump in and work collaboratively across the various teams and departments at Ticketsolve, whether you’re working on increasing our reach through our blogs or pushing an industry update about new Ticketsolve Functionality, you’ll be working with our development, support and customer success teams on a variety of different projects.

Team Ticketsolve

Our team is the secret ingredient to Ticketsolve’s success. While we never expect the impossible, we always expect your best. Our team culture is built on trust, respect and understanding. If you’re part of Team Ticketsolve, you’re part of a much bigger community. 

We take an agile approach in everything we do at Ticketsolve which means we strive for perfection but understand there are always ways of doing things better. Our team are fun and professional, and our latest team addition will add to the Ticketsolve culture.