The Stage has reported this week about SMG Europe venues standardising their pricing structure for their disabled patrons and carers after a recent legal challenge (read more).
SMG, which operates 10 venues across the UK came under fire recently when a York, Barbican patron claimed the pricing policy at the Barbican was discriminatory.
The patron, Doug Paulley, who is disabled, wanted to purchase tickets for the Bill Bailey show, but was told he would need to purchase an additional full priced ticket for his carer. He was told there was no possibility of a discount.
Paulley began legal proceedings, but SMG has since said that it would be investigating the matter and announced that it would standardise tickets across its venues. They have stated that where disabled patrons require a carer, tickets for a visitor and their carer would be the cost of one full priced ticket.
The Stage spoke to Chris Fry of Unity Law who represented Paulley, he said, “the case establishes a legal precedent in relation to ticket-pricing policies for disabled customers and their carers. By bringing his case, Doug has secured a change of policy, which not only affects this venue, but has a wide-reaching impact on sports and entertainment venues across the UK”.
Following Best Practices
While there is no specific law in place regards patron and carer ticketing, The Society of London Theatres and UK Theatres, suggests “when a disabled person’s access requirements necessitate them being accompanied to the theatre, [best practice is] that the carer go free”.
Regardless of how you address ticketing for disabled patrons and their carers, having a clear policy in place and good staff training is crucial.
Ticketsolve supports any pricing changes or policies you require. You can easily and quickly set up named price category and set the prices as you wish for each show and venue.
What do you think about carer ticket pricing? Do you need help setting up a unique pricing category? Contact us on +353 4100 647.