EPISODE 3 – INSIDE LIVERPOOL’S ROYAL COURT
What makes one of the largest production houses in the UK tick? This week Nick chats to Iain Christie from Liverpool’s Royal Court and learns how they have managed to break down barriers between themselves and their audiences and used that engagement (plus some other unique strategies) to maximise revenue. Iain also shares how Liverpool’s Royal Court planned and executed the theatre’s most recent major redevelopment work.
TOPICS COVERED IN THIS EPISODE:
- Liverpool’s Royal Court’s major redevelopment
- How to go about raising funds for a redevelopment project
- How to get audiences interested in what you do
- Changing the audience perception of traditional theatre
- Ticketing and audiences are only one part of the business
- How to maximise revenue using different strategies
About Our Guests
Head of Customer Success
Nick is instrumental in working with all of our customers to get the most out of Ticketsolve and he helps them to grow as an organisation. He is also instrumental in developing our marketing strategy, and business development in the UK. Nick is an arts guy through and through, previously working in theatres in Wales in senior marketing and business development roles. Nick is Welsh by the way. His party trick is saying “Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch” three times fast while playing the guitar. Not really. But we can live in hope.
Marketing Manager, Liverpool’s Royal Court
Born and raised in Liverpool, Iain’s theatre career has been broad, he has worked as a barman, usher, stagehand, fire officer, box office assistant and marketing assistant. In 2001 he became the youngest Marketing Manager in the city and helped expand the Rawhide Comedy Club leading them to eventually take over the grand old Royal Court theatre in 2005 – now Liverpool’s Royal Court where he has continued to use creative approaches to help make the theatre one of the most successful in the city.
EPISODE 4 – BEFORE THE LAUNCH, CURATION BEHIND CLOSED DOORS
Creating anticipation and excitement around new exhibitions is an important part of arts marketing. But how do we go about doing this before our organisation is established? This week, Lucy chats to Benedict Schlepper-Connolly from Museum of Literature Ireland about the collaboration between the National Library of Ireland and University College Dublin. Benedict dives into the branding and identity process of MoLI as well as offering listeners an insight into some of the challenges MoLI faced.
EPISODE 2 – DIGITAL STRATEGY: 10 THINGS YOU NEED TO ASK YOURSELF
This week’s The Arts & Everything In Between Podcast (episode 2), Nick & Lucy chat to James Akers, Tech Champion at the Digital Culture Network, about all things digital. James will go through his checklist for implementing digital strategies to help you best formulate your organisation’s digital approach using data as your guide.