HOW TO EXCEED EXPECTATIONS BY ADOPTING COMMERCIAL EXCELLENCE
With:
Hosted by Lucy Costelloe, this episode of the Arts & Everything in Between welcomes George McLean, Senior Account Manager at Complete Works. Founded in 2012 as part of Boo Productions Ltd, their initial work began with the London Olympic Venues. Today as Complete Works, their mission looks at redefining the 3 key elements of success: visitors, organisation and team. George speaks all about redefining your visitor’s experience to boost your commercial success.
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RESOURCES
Connect with George on Linkedin
George’s Presentation from the VE Forum
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TOPICS COVERED IN THIS EPISODE:
- How to get the best results when looking at commerciality
- George’s one rule: How to improve the day of everyone you meet
- How to put the visitor in the centre
- Top Tips
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THE ARTS AND EVERYTHING IN BETWEEN PODCAST
It’s tough but rewarding working in the arts and often so busy you have little time to share with your peers and investigate new ideas. Every couple weeks join Nick Stevenson as he interviews arts industry experts getting their take on the biggest issues facing the arts world today. There will be ideas to try, practical tips, lots of learning and of course – lots of laughs. If you work in theatres, venues, festivals or the arts and cultural sector this podcast is what you need!
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INTERESTED IN JOINING AS A GUEST ON THE PODCAST?
If you have some great tips and tricks or have an idea for a topic you’d like to learn more about or share with the arts industry, drop us an email on [email protected]
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About Our Guest
Featured Guest
George McLean
Senior Account Manager, Complete Works
George McLean is Senior Account Manager at Complete Works. Founded in 2012 as part of Boo Productions Ltd, their initial work began with the London Olympic Venues. He was a professional Actor for 10 years, performing over 2000 times in 32 countries around the world mostly in Shakespeare. Between acting gigs, George managed large events and VIP events for celebs and even the odd royal. Exceptional service was standard and more and more “extraordinary experiences” were required. In 2015. George joined Boo Consultancy a company specialising in Visitor Attractions. In 2020 they rebranded as Complete Works a staffing, training and consultancy company for visitor attractions and visitor experience.
Geroge is the lead on projects such as the National Gallery where pre-pandemic they increased visitor donations by over 300% and improved visitor satisfaction scores, Kew Gardens where they frequently deliver ROI between 400 and 900% and The Royal Botanic Gardens in Edinburgh where his team increased visitor donations by over 10 x with 50% less visitors in July 2021
Next Episode
AUGMENTING DECISION-MAKING: THE ROLE OF DATA HAS CHANGED
This episode of The Arts & Everything in Between is hosted by Lucy Costelloe and provides an insight into a new project which Ticketsolve is focusing on for the next three years. In collaboration with the Irish Research Council, this project will identify resilient methods and agile practices around decision-making in times of crisis and in the re-opening of the arts sector in the UK and Ireland, to inform business models across the sector.
Previous Episode
FOCUS ON COMMUNITY: FUNDRAISING AND YOUR MISSION
In this episode, Nick is joined by Farnham Maltings’ Director, Gavin Stride and Communications and Marketing Manager Niki Hanmer. Gav and Niki explain how community is at the heart of their overall organisational mission and how they use this mantra to weave community collaboration and engagement into everything that they do. They also talk through their hugely successful Spring Forward fundraising campaign and give practical tips and tricks on how to do a similar project.