Case Study
Pavilion Theatre

How Pavilion Theatre Increase ROI using Social Media

Pavilion Theatre is constantly looking to drive audience engagement; key to this is their marketing effort. Whilst standard print media is still prominent, they have made a significant shift towards online media. Most notably organic and paid social media, lining up with shifting from offline to online sales.

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Driving customer engagement through social media

With the core goal of increasing audience engagement combined with the shift to more online sales, Pavilion wanted to engage more deeply with online and social media, without losing focus on ROI. Through tracking conversion rates and monitoring all online engagement, the theatre noticed a rapid increase in online sales. Online sales encompassed more than half of their total revenue.

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Since working with Ticketsolve on our digital marketing campaigns, coupled with a responsive mobile web design of our website, we’ve noticed a huge increase in our online sales across phone, tablet and laptop. Having access to that information through Ticketsolve’s integration with Google Analytics is invaluable as we look to specifically target our patrons with highly personalised advertisements
Dónal Kennedy, Marketing & Communications Manager, Pavilion Theatre

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