How Pavilion Theatre Increase ROI using Social Media
Pavilion Theatre is constantly looking to drive audience engagement; key to this is their marketing effort. Whilst standard print media is still prominent, they have made a significant shift towards online media. Most notably organic and paid social media, lining up with shifting from offline to online sales.
Driving customer engagement through social media
With the core goal of increasing audience engagement combined with the shift to more online sales, Pavilion wanted to engage more deeply with online and social media, without losing focus on ROI. Through tracking conversion rates and monitoring all online engagement, the theatre noticed a rapid increase in online sales. Online sales encompassed more than half of their total revenue.
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