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Guides & Whitepapers

Here you’ll find whitepapers and guides, created by the Ticketsolve team, our industry partners, and the wider community. Everything we share is shaped by real conversations and real challenges across the sector, designed to spark ideas, offer clarity, and help you make confident, informed decisions.

Featured resource

August 18, 2026

Direct Debit, CPA and subscriptions - a guide to key rules and regulations

This guide walks through both payment scheme regulations and consumer law attached recurring payments: what the Direct Debit Guarantee and SEPA Core Scheme require, how CPA works differently, what the upcoming UK subscription regime means for non-charitable venues, and a practical checklist of what you'll need to cover.

Annual passes, memberships and gift aid: a guide for venues.

Unlock extra venue revenue with Gift Aid-compliant annual passes. Discover HMRC rules, avoid setup mistakes, and see how Ticketsolve handles the mechanics.

Direct Debit, CPA and subscriptions - a guide to key rules and regulations

This guide walks through both payment scheme regulations and consumer law attached recurring payments: what the Direct Debit Guarantee and SEPA Core Scheme require, how CPA works differently, what the upcoming UK subscription regime means for non-charitable venues, and a practical checklist of what you'll need to cover.

How to Run a Data Review Meeting for Arts Venues: Turning Reports into Action

An approach to data-driven decision making for venues, museums and galleries whose audience data lives in reports that nobody acts on.

Tracking Underperforming Ticket Sales (and How to Act While There’s Still Time)

A six-step guide to ticket sales tracking for venues, museums and galleries who want to spot underperformance during a run, exhibition or campaign, not explain it after the fact.

How to Audit Your Audience Data: A 5-Step Guide for Venues

A five-step guide for arts venues, museums and galleries to audit their audience data and keep only the metrics that actually drive decisions.

How to Talk to AI: A Prompt Writing Guide for Arts and Culture Organisations

A practical prompt-writing guide for arts and culture teams, with three techniques to get useful, on-brand results from AI tools.

Personalised Marketing: Simple Ways to Create Lasting Relationships

Personalisation isn’t just a nice-to-have, it’s a proven way to build meaningful relationships with your audiences. Whether you're a large venue with complex campaigns or a small team looking for quick wins, personalised marketing helps you cut through the noise. With a few simple strategies and the right tools, you can tailor your communications to the right people, at the right time, driving deeper engagement and smarter audience development. This guide offers actionable ways to bring personalisation into your marketing, from segmentation and automation to platform-wide consistency.

Website Accessibility: A Practical Guide for Arts Organisations

Website accessibility isn’t just a compliance checkbox, it’s a commitment to ensuring every member of your audience can engage with your content, access your services, and experience your programme without barriers. But accessibility can feel overwhelming, especially with evolving standards and limited resources. This guide, created in partnership with accessibility advisor Catherine Turner, is here to help you take meaningful steps, without pressure. It focuses on what’s possible, practical, and impactful for arts and culture organisations of all sizes.

Making First Impressions Count

Every first visit is a chance to make a lasting impression.Whether it’s a theatre-goer’s first night out at your venue, a family’s first museum trip, or a newcomer’s first festival experience, those first moments set the tone for how they’ll remember (and return to) your venue. Ticketsolve makes it simple to deliver a first-time experience that feels personal and professional, and is also effortless for your team and your audience alike. From the moment they book to the moment they walk back through your doors, you can use automation, tagging, scanning, and reporting to make every step both smooth and meaningful.

Revive Your Database with Legitimate Interest

If your communications are only reaching a small fraction of your past bookers, you're not alone. Many arts organisations have large databases, yet often speak to only a small, consented portion of them. This guide walks you through how to assess your database, make the case for legitimate interest, and implement it effectively within your organisation and your ticketing system.

Reflective Leadership: A Practical Guide for Arts Leaders

In fast-moving and often uncertain environments, great leadership isn’t about having all the answers: it’s about staying connected to your values, thinking clearly in the moment, and learning as you go. That’s where reflective leadership comes in. Reflective leadership is the practice of pausing to notice your instincts, decisions, and responses: both as they happen and in hindsight. It’s a habit that builds self-awareness, strengthens confidence, and helps you lead with purpose, even in the most unpredictable contexts.

What Are OKRs and Why Do They Matter?

OKRs (Objectives and Key Results) are a goal-setting framework designed to bring strategic alignment across every level of an organisation, from leadership to individual team members. Rather than tracking every task or output, OKRs focus on outcomes: what success looks like and how you’ll know when you’ve achieved it. Each objective is paired with a small number of key results that are specific, measurable, and time-bound.

A Guide to Implementing Successful Membership Schemes

For organisations of all sizes, well-crafted membership schemes are a proven way to build loyalty, increase engagement, and deepen community connections. This guide helps you design and implement a membership programme that strengthens your audience relationships, supporting long-term growth, sustainability, and strategic goals.

Gift Aid On Tickets: A Guide for Venues

A simple, compliant way to boost fundraising income

How to Audit Your Audience Data

A five-step guide for arts venues, museums and galleries to audit their audience data and keep only the metrics that actually drive decisions.

Website Accessibility

Website accessibility isn’t just a compliance checkbox, it’s a commitment to ensuring every member of your audience can engage with your content, access your services, and experience your programme without barriers. But accessibility can feel overwhelming, especially with evolving standards and limited resources. This guide, created in partnership with accessibility advisor Catherine Turner, is here to help you take meaningful steps, without pressure. It focuses on what’s possible, practical, and impactful for arts and culture organisations of all sizes.

Revive Your Database with Legitimate Interest

If your communications are only reaching a small fraction of your past bookers, you're not alone. Many arts organisations have large databases, yet often speak to only a small, consented portion of them. This guide walks you through how to assess your database, make the case for legitimate interest, and implement it effectively within your organisation and your ticketing system.

Personalised Marketing

Personalisation isn’t just a nice-to-have, it’s a proven way to build meaningful relationships with your audiences. Whether you're a large venue with complex campaigns or a small team looking for quick wins, personalised marketing helps you cut through the noise. With a few simple strategies and the right tools, you can tailor your communications to the right people, at the right time, driving deeper engagement and smarter audience development. This guide offers actionable ways to bring personalisation into your marketing, from segmentation and automation to platform-wide consistency.

Making First Impressions Count

Every first visit is a chance to make a lasting impression.Whether it’s a theatre-goer’s first night out at your venue, a family’s first museum trip, or a newcomer’s first festival experience, those first moments set the tone for how they’ll remember (and return to) your venue. Ticketsolve makes it simple to deliver a first-time experience that feels personal and professional, and is also effortless for your team and your audience alike. From the moment they book to the moment they walk back through your doors, you can use automation, tagging, scanning, and reporting to make every step both smooth and meaningful.

Revive Your Database with Legitimate Interest

If your communications are only reaching a small fraction of your past bookers, you're not alone. Many arts organisations have large databases, yet often speak to only a small, consented portion of them. This guide walks you through how to assess your database, make the case for legitimate interest, and implement it effectively within your organisation and your ticketing system.

Annual passes, memberships and gift aid: a guide for venues.

Unlock extra venue revenue with Gift Aid-compliant annual passes. Discover HMRC rules, avoid setup mistakes, and see how Ticketsolve handles the mechanics.

Direct Debit, CPA and subscriptions

This guide walks through both payment scheme regulations and consumer law attached recurring payments: what the Direct Debit Guarantee and SEPA Core Scheme require, how CPA works differently, what the upcoming UK subscription regime means for non-charitable venues, and a practical checklist of what you'll need to cover.

A Guide to Implementing Successful Membership Schemes

For organisations of all sizes, well-crafted membership schemes are a proven way to build loyalty, increase engagement, and deepen community connections. This guide helps you design and implement a membership programme that strengthens your audience relationships, supporting long-term growth, sustainability, and strategic goals.

Gift Aid On Tickets: A Guide for Venues

A simple, compliant way to boost fundraising income

Turning Reports into Action

An approach to data-driven decision making for venues, museums and galleries whose audience data lives in reports that nobody acts on.

Tracking Underperforming Ticket Sales

A six-step guide to ticket sales tracking for venues, museums and galleries who want to spot underperformance during a run, exhibition or campaign, not explain it after the fact.

How to Audit Your Audience Data

A five-step guide for arts venues, museums and galleries to audit their audience data and keep only the metrics that actually drive decisions.

How to Talk to AI

A practical prompt-writing guide for arts and culture teams, with three techniques to get useful, on-brand results from AI tools.

Website Accessibility

Website accessibility isn’t just a compliance checkbox, it’s a commitment to ensuring every member of your audience can engage with your content, access your services, and experience your programme without barriers. But accessibility can feel overwhelming, especially with evolving standards and limited resources. This guide, created in partnership with accessibility advisor Catherine Turner, is here to help you take meaningful steps, without pressure. It focuses on what’s possible, practical, and impactful for arts and culture organisations of all sizes.

Reflective Leadership: A Practical Guide for Arts Leaders

In fast-moving and often uncertain environments, great leadership isn’t about having all the answers: it’s about staying connected to your values, thinking clearly in the moment, and learning as you go. That’s where reflective leadership comes in. Reflective leadership is the practice of pausing to notice your instincts, decisions, and responses: both as they happen and in hindsight. It’s a habit that builds self-awareness, strengthens confidence, and helps you lead with purpose, even in the most unpredictable contexts.

What Are OKRs and Why Do They Matter?

OKRs (Objectives and Key Results) are a goal-setting framework designed to bring strategic alignment across every level of an organisation, from leadership to individual team members. Rather than tracking every task or output, OKRs focus on outcomes: what success looks like and how you’ll know when you’ve achieved it. Each objective is paired with a small number of key results that are specific, measurable, and time-bound.

A Practical Guide to Metrics, Insight and Better Decisions: Audience data for arts venues

How venue teams can turn the numbers they already have into decisions that grow audiences, prove impact and free up time.

Recurring income, gift aid, memberships and donations for arts venues

A practical guide to setting up a recurring revenue model that works for your arts and culture organisation.

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