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Team Ticketsolve were lucky enough to pop down to London on two separate occasions in November to take part in events relating to two of our favourite subjects: Digital Marketing and Revenue Generation 🤓

This November at Ticketsolve

Team Ticketsolve were lucky enough to take part in events relating to two of our favourite subjects in November: digital marketing & revenue generation 🤓

We headed to the AMA’s Digital Marketing Day “The Future is Here” on the 16th (along with our famous pink notebooks!) and were particularly inspired by this year’s key note speech, focused around the opportunities and challenges of AI, delivered by Diverse AI‘s Toju Duke in conversation with Jo Burnham.

Then, on the 22nd we were thrilled to hear our friends from Ipswich Theatres share their innovative approach to revenue generation at SOLT and UK Theatre’s annual Revenue Generation Conference.

We absolutely love getting out and about – and it was great to see members of the Ticketsolve Community at both events! 👋

We’ve been talking Transformative Change

We’ve got some excellent episodes for you over on The Arts and Everything In Between this month: we welcomed two fantastic guests from two amazing organisations for chats that were both related to making important, lasting change with your venue.

In Episode 29, Priya spoke to Lucy Kerbel, founder and director of Tonic, who takes us through how to start thinking about EDI. She underscores the importance of taking proactive measures, fostering collaboration, and driving sustainable change. We learn why good intentions alone are not enough; organisations must take informed, practical actions, understanding their current situations, and barriers. Lucy explains how Tonic’s approach is about effective change management strategies and tools to successfully implement and sustain change – and reminds us that ultimately, EDI change is an exercise in hope.

Listen to the podcast here Read our round-up blog

In Episode 30, Lucy chatted to Katie Parry, Director at Supercool Design about how arts and culture organisations can channel their passion for change without getting overwhelmed. Katie shares her learnings from Supercool, a web design agency focused on the arts and culture sector, and discusses tangible steps organisations of all sizes can take to make lasting positive impacts. You’ll learn the importance of starting somewhere, even if imperfectly, how small steps can make the biggest impacts, that internalising change can help make transformation a core part of your organisation and that transparency is key to encouraging others and why partnering up can help ease the pressures of change.

Listen to the episode

Festive Feature Launch 🎅

Tis’ the season! Our newest Ticketsolve feature – Gifting of Digital Gift Vouchers – is here to spread some Christmas cheer!! This festive feature allows your money voucher products to be purchased as gifts and emailed directly to the recipient – perfect for boosting your ancillary revenue and guaranteeing a bit of extra spend when the voucher is redeemed.

Find out more here

New on the blog

We kept it simple (but meaningful) over on the blog this month, focusing on proven strategies to target your audiences for better customer engagement and loyalty, highlighting some of our favourite features including:

🏷️ Enhanced audience tagging to boost loyalty
🥧 Segmentation to grow conversions
🎯 Targeted campaigns to increase opens & clicks
⚙️ Automations to ensure customer satisfaction

Read the full blog

We also welcomed Aberystwyth Arts,  Wales’ Largest Arts Centre to the Ticketsolve Community. The award-winning arts centre has long been seen as a flagship for arts and culture in Wales, presenting a broad and vibrant program spanning dance, theatre, music, visual arts, film, and community engagement, across a variety of performance spaces, from their Theatr y Werin to temporary exhibition galleries. They join the ranks of Venue Cymru, Camarthanshire Theatres, Torch Theatre, Newport Live and all our other wonderful Welsh venues. 

Read more

From our friends

To accompany her excellent talk at the AMA digital marketing day, we enjoyed Zosia Pouter of Substrakt’s blog on the content lifecycle, in which she shares the  fundamental steps of a content production process for your website and how to tailor it to your organisation

Read it here

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