Changing the Narrative
Many organisations have concerns surrounding GDPR and understandably see it as a barrier rather than a tool to reaching their goals. But following the pandemic, many databases are in need of revival, and preferably one that is easy and quick to implement! Our guide shows you how you can use GDPR’s legitimate interest to speak to a wider audience than ever before.Download your free copy now!
Revive your database using GDPR and legitimate interest
Defining legitimate interest
The guide will help you to understand what legitimate interest is, and how you can use it to grow the number of customers who hear from you.
Safely implementing the steps
We provide steps, templates and examples produced by Indigo Ltd to ensure that you won’t come up against any issues related to GDPR, and will keep your customers happy!
Success stories and what they have shown
Be reassured by how audiences react, and databases grow, when legitimate interest is used by real-life organisations through case studies from Mermaid and An Táin arts centres.